Just because your company started small doesn't mean it has to stay that way. You shouldn't be limited by factors such as location, location, and location. Sure, it's good to list your company in the local yellow pages and on billboards, but that still doesn't take you much past the city limits. In order to truly extend your reach, you need to educate potential clients outside of your area, as well as the ones within your city.

Previously, advertising outside of your local area was either very costly, or you had to limit the extent of the information. With a well-developed web site, however, you don't have to sacrifice the richness and depth of your information for reach - you can provide both, and it can actually cost you less.

It's costly to provide the resources to answer all of your potential clients' questions - brochures, pamphlets, and company reps aren't cheap. You have to be careful about deploying these resources to those areas that you feel will provide a good ROI. Wouldn't it be easier to direct these people to your professional, attractive, and extremely informative web site where many of their questions can be answered, brochures can be displayed or downloaded, and transactions can be conducted?